NOVEMBER 4, 2015


  • Executive Summary

  • Company Overview

  • Mission Statement

  • Vision Statement

  • Financing Summary

  • Products and Services Overview

  • Strategic Analysis

  • Marketing Plan

  • Personnel Plan

  • 3 Year Advanced Financial Plan

  • Expanded Financial Plan with Monthly Financials

1.0 Executive Summary

The purpose of this business plan is to raise $1,000,000 for the development of a boarding school while showcasing the expected financials and operations over the next three years. The Boarding School, Inc. NEW DAWN will be a New York based corporation that will provide education and boarding services to customers in its targeted market. The Company will befounded by Chevez Moore.

1.1 Company Overview

The services rendered by the boarding school will include education for students between the ages of 4 and 19. The business will offer teaching for grades pre-k to 12. The business will generate revenues from parents as well as state sponsored programs that subsidize the costs of boarding school for parents that earn under a certain amount of income. The business will serve breakfast and lunch, snacks, and dinner for children enrolled in the Company’s boarding school programs. The third section of the business plan will further describe the services offered by the Boarding School.

1.3 Mission Statement

The Boarding School’s mission is to provide dedicated boarding school education services to children and teenagers within the Company’s targeted market. The age of illumination approaches, and all must be made ready. Children of all types have stepped onto the road that leads to the light. Look to the seekers who walk along side you- it is their hands that hold the future of a New Dawn.

a. Vision Statement

The Boarding School’s vision is to have a world school thats aim is to reinvent public education through and illumination through Capitalization, Co-operation, Control and Structure. There is nothing as powerful as an idea whose time has come. Being in a state of loving compassion, diplomatic, meaningful and thruthful way, and by inner reflection and the knowing of one’s self, one then becomes aware of the needs of others.

1.2 The Financing

CHEVEZ MOORE, is seeking to raise $1,000,000 from as a bank loan/grant. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 4% fixed interest rate. The financing will be used for the following: • Development of the Company’s Boarding School location. • Financing for the first six months of operation. • Capital to purchase FF&E.

1.5 Sales Forecasts

CHEVEZ MOORE expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. CHEVEZ MOORE intends to implement marketing campaigns that will effectively target individuals with children within the target market within the State of New York, and worldwide.

2.0 Company and Financing Summary

      1. Registered Name and Corporate Structure



The Company will beregistered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Boarding School requires $1,000,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

CHEVEZ MOORE is seeking an investment from a third party at this time.

2.4 Management Equity

CHEVEZ MOORE owns 100% of NEW DAWN BOAEDING School, Inc.

2.5 Exit Strategy

If the business is very successful, CHEVEZ may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Boarding School. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the boarding school services offered by the Boarding School.

3.1 Education Services

The revenue center for the Company will come from rendering boarding school education services, and boarding care for children enrolled in the Boarding School’s programs. The business, from time to time, will receive state based grants that focus on subsidizing the costs associated with boarding school for young children within the State. The business will provide a broad range of educational services, for grades pre-k to 12, including artistic training, general education, and computer training in addition to traditional subject teaching. The secondary revenue center for the business will come from providing room and board to students that in enrolled in the Company’s boarding school programs. It should be noted that children that reside in the target market will be able to enroll in the school without having to stay at the Boarding School’s residence hall. All residence halls will be co-educational. Private and vacant halls are lonely when its seats are occupied by a few. The halls and rooms of our estates echo behind locked gates. An emptiness that could house hundreds of young minds as bright as the morning star, but whoes bodies lack the wealth required to live with lavish material comforts. We at New Dawn must support the children of tomorrow in their journey, as others have supported us. At all times, the business will ensure that all employees possess the necessary licensure and background check so that they are qualified to work with and care for children under the age of six. This will be one of the foremost priorities of the business. There will be 12 houses and 2 nursery Schools. There will also be a sliding fee scale to welcome all.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

Currently, the economy is coming out of a difficult economic period. The job picture has improved and lending has resumed to small businesses. As such, the demand for boarding school services has increased. Additionally, wealthy parents that work will always require boarding school services and as such the business will be able to remain profitable and cash flow positive at all times.

4.2 Industry Analysis

Within the United States, there are approximately 4,000 companies that provide boarding school education services to the general public. Each year, these businesses generate $2 billion of revenue while providing jobs for 18,000 people. Annual payrolls in each of the last five years have exceeded $1 billion. Boarding Schools are considered to be part of a mature industry, and the expected future growth rate will remain in line with that of the economy’s GDP.

4.3 Customer Profile

The Boarding School’s average client will be a lower/middle to upper middle class children or woman living in the Company’s target market. Common traits among clients will include: • Annual household income exceeding $250,000 • Lives or works no more than 150 miles from the Company’s location. • Will spend $4,000 per month on Boarding School services.

5.0 Marketing Plan

The Boarding School intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted and global market. Below is an overview of the marketing strategies and objectives of the Boarding School.

5.1 Marketing Objectives

  • Establish relationships with local schools within the target market that will refer children to become enrolled in the Boarding School’s services.

  • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

  • Develop an online global presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

NEW DAWN intends on using a number of marketing strategies that will allow the Boarding School to easily target young/teen children and young women with children within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Boarding School will also establish relationships with public/stste and private schools within the Company’s target market in order to generate referrals among parents that have older children in grade school and are seeking boarding school services for their younger children. The Boarding School will also use an internet based strategy. This is very important as many people seeking specialized organizational services, such as boarding schools, now the Internet to conduct their preliminary searches. CHEVEZ MOORE will register the Boarding Schools with online portals so that potential customers can easily reach the business. The Company will also develop its own online global website.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

1.4 Mangement Team

The Company was founded by CHEVEZ MOORE. CHEVEZ MOORE has more than 10 years of experience in the education industry, earning a Master’s Degree. Through her expertise,she will be able to bring the operations of the business to profitability within its first year of operations.

6.2 Organizational Budget

7.0 Financial Plan

7.1 Underlying Assumptions

  • The Boarding School will have an annual revenue growth rate of 16% per year.

  • The Owner will acquire $1,000,000 of debt funds to develop the business.

  • The loan will have a 10 year term with a 4% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, the demand for parents that want to enroll their children in boarding school is increasing steadily among wealthy people. As such, the Boarding School will be able to remain profitable and cash flow positive at all times despite certain drawbacks in the economy.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet


7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis


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